About
I learned eCommerce by building. Now I help brands grow it.
I started close to the code — building Shopify stores, improving storefront UX and solving the problems that show up when a real brand has to sell through a real website. Over time, my role moved upstream: from delivering the work to owning the relationship, understanding the commercial goal, finding growth opportunities and coordinating the people needed to execute them.
The path
- 2019
Frontend Developer
Started in HTML, CSS and JavaScript, building interfaces and learning what actually holds up in production.
- 2021
Shopify Full Stack Developer
Moved into Shopify specifically theme development, Liquid, custom sections, and the storefront details that affect conversion.
- 2023
Key Account Manager
Moved from delivery into owning client relationships, priorities, roadmaps and retention using technical fluency to make better commercial and execution decisions.
- Now
Both, at once
Managing 20+ accounts while staying close enough to the code to know what’s actually possible to ship.
The goal is not to keep a client busy with more work. It is to understand the brand well enough to know which work can actually improve conversion, retention or revenue — and earn the trust to keep building from there.
Stack
- Shopify
- Liquid
- Theme Development
- JavaScript
- Astro
- React
- HTML/CSS
- Responsive UI
- CRO
- UX Review
- Shopify Analytics
- Google Analytics
- HubSpot
- ClickUp
- Notion