Diagnose
Understand the brand, customer journey, acquisition mix and store performance. Find the constraint before prescribing the work.
eCommerce / growth / retention / strategic accounts
Growth strategy that gets executed
I help eCommerce brands build, retain & scale.
01 / POSITIONING
I work across strategy, CRO, retention and ecommerce execution finding where growth is being left on the table, turning it into a clear roadmap, and keeping the right people focused on what moves the brand forward.
BRAND GROWTH
→CRO
→RETENTION
→SHOPIFY
→CLIENT LEADERSHIP
→What I actually do
02A store is only one part of growth.
The real work is connecting what comes next.
My technical background gets me close to the execution. My role today is broader: understand the business, find the constraint, connect CRO, retention, UX and delivery, then keep improving what happens after launch. I want brands to get more than a finished project I want them to have a growth partner who keeps asking what moves revenue next.
Selected work
Real brands. Real problems. Growth work.
- 01 Signs of Justice Shopify Redesign + CRO A scattered set of requests turned into a clear structure navigation, PDP, cart drawer and a mix-and-match buying journey.
- 02 Wilson Korea Localized Enterprise Shopify Localizing a global sports brand’s storefront without letting the local build drift from brand standards.
- 03 The Mane Attraction Beauty eCommerce Optimization Beauty shoppers need to understand a product before they trust it. This was about closing that gap on the page.
- 04 Summit Metals Enterprise Shopify Implementation When the product is gold and silver, the storefront’s only job is to earn trust fast enough to close the order.
How I help brands scale
03 / GROWTH LOOP
Convert
Improve the storefront, PDPs, offers, funnels and customer journey so more of the traffic the brand already earns turns into revenue.
Retain
Look beyond the first order lifecycle, email, repeat purchase, AOV and customer experience should make every acquired customer more valuable.
Scale
Measure what moved, double down on what worked and build the next roadmap. Growth becomes continuous instead of another one-off project.
Experience behind the strategy
I came through hands-on Shopify execution before moving into account leadership. That means I can talk commercial goals with a founder, translate them into work for specialists, and stay close enough to execution to know whether the plan actually makes sense.
- 100+
-
Shopify stores delivered
Hands-on experience across storefront builds, UX, performance and conversion-focused execution.
- 20+
-
active client accounts managed
Owning communication, priorities, delivery, retention and growth conversations across multiple brands at once.
- $1M+
-
monthly-revenue brands supported
Experience working with established ecommerce brands where small conversion and retention gains have meaningful commercial impact.
- 5+
-
years in eCommerce
From frontend and Shopify development into account leadership, CRO, retention and long-term growth strategy.
Growth partner, not another vendor
Looking for someone who can own the next step?
If you are scaling an ecommerce brand, growing an agency, or looking for someone who can connect client strategy, retention and execution let’s talk about where the next growth opportunity is.
Connect with me ↗