Localized Enterprise Shopify

Wilson Korea

Localizing a global sports brand’s storefront without letting the local build drift from brand standards.

The Challenge

A global sports brand needed a Korea-specific storefront experience but every local decision risked pulling the store away from the parent brand’s standards.

The Approach

I worked inside that tension deliberately: localized UX and responsive refinements where the market needed them, structured QA everywhere else to keep the storefront details brand-consistent.

My Role

Shopify development support, responsive refinements and global brand consistency across the store experience.